Sony has started a new DRM effort that might actually be good for the consumer. Currently DRM allows you to play a company’s product with another one of the company’s products. For instance, iTunes music on an iPod. While I don’t think DRM is good for the consumer, I do think there should be some protection for the artist, or the programmer, or the film producer. This is where Sony comes in.
Sony’s solution is to have what I’m going to call “cooperative” DRM. As long as a company agrees, they can join the DRM program, and their stuff will play on anything made by a company that agrees.
So, for example, if Apple and Microsoft agree, you could play iTunes music on a Zune. Currently, Apple, TiVo, and Amazon have not agreed to this, but this could be a big breakthrough if they did.
No comments:
Post a Comment